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Project Joy champions mental well-being, environmental stewardship, and social upliftment, striving to inspire joy through balance in our world.

What is “Project Joy”?

Project Joy'' is the Social Impact division of Alfalfa, dedicated to inspiring joy through balance in our communities and environment. It is our commitment to our value of “Envisioning Better”.

Project Joy is built on two core pillars: Social Impact and Environmental Impact. These pillars represent our commitment to creating a positive change in our world by addressing both societal and environmental challenges.

Project Joy is dedicated to fostering a world where mental well-being thrives. It’s a commitment to safeguarding our environment and uplifting communities. We aspire to create lasting positive change and champion a harmonious coexistence between the mind, society, and the planet

How Does Project Joy Make An Impact?

Project Joy will be made up of several campaigns that support the above. By collaborating with charitable organizations, such as the JDJ Foundation, Bring Change to Mind, and engaging in various projects, Project Joy aims to create positive social and environmental impacts furthering Alfalfa's commitment to joy and balance.

"Our measure of success is gauged by our ability to collaborate with charitable organizations, both through financial contributions and by raising awareness."